CASE STUDIES
The numbers speak volumes.
Welcome to our portfolio of case studies. Here, we showcase some of our most successful clients and provide context around their results and campaign strategies.
Scroll to explore DEJA's client results, learn more about how we help our clients achieve their goals, and pick up on tips and resources to help on your own growth journey.
CASE STUDY #1
The BOOKKEEPING BUSINESS COACH with a Weekly Podcast + Evergreen Offers
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Objective: Automated Sales of On Demand Course ($1197-$2k) and Hybrid Group Coaching Course+Membership ($2k + $197/mo)
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Total Overall Timeframe: This case study is built around a 9 month period
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We started by promoting a lead magnet (a podcast episode turned into a pdf guide!) to a cold audience to grow her list and fill her funnel, and by the end of the first quarter we saw a ROAS of 7X.
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RESULTS OF LIVE LAUNCH CHALLENGE: 54 opt-ins at $9.34 per registration with 5 sales totaling at minimum $5,985 in revenue from $504 in ads. That’s 11.9X ROAS.
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Overall Results: 121 Purchases
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136 Applications Received (88.9% of all applicants were QUALIFIED leads for this program)
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Average Cost Per Result is $113.01 (which is excellent - for reference, some high-level industries see $120-250/applicant)
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90 students enrolled at the Pay-In-Full Rate
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31 students enrolled at the Payment Plan Rate
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28 high-ticket enrollments (bookkeeping business program with evergreen coaching subscription)
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Gross Revenue = $165,881
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Total Ad Spend: $15,369
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ROAS: 10.79X
For a Deep Dive into this Case Study, view the FULL REPORT here!
CASE STUDY #2
The B2B COURSE CREATOR
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Objective: Live Launch 5-Day Challenge + Sell Mid-Ticket Digital Product (priced at $1597)
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Total Ad Spend: $5090
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Campaign Timeframe: 6 weeks
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Challenge Registration Results: 358 new leads
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Average Cost Per Result: $7
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Course Sales: 18 Sales (Average CPR is $282, about 18% of purchase price as customer acquisition cost - we usually estimate 30%)
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Total Revenue: $28,746 (82% Profit!)
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ROAS: 5.76X
Bonus! Positive Ripple Effect Results: Some of the leads generated from this launch entered into service agreements for her high-ticket agency services, generating tens of thousands in additional revenue outside of the launch.
"I love that you and the team make holistic recommendations.
You don't just want ads to work, you want to make sure the funnel really converts."
-Audrey S.
CASE STUDY #3
The BUSINESS COACH with Hybrid High-Ticket Offers
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Objective: Promote Live Virtual Summit (paid tickets) leading into High Ticket Group Coaching Program
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Total Ad Spend: $4326
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Campaign Timeframe: 8 weeks
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Results: 54 Ticket Sales at $297ea. ($16k+ Revenue and 15 high-ticket applications submitted)
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Enrollments: 12 (annual contracts at $15k ea. | 22% conversion rate)
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Total Revenue: $196,000+
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ROAS: 57X
- Katie F.
"I felt heard and supported and it was fun to take a unique spin that felt right for my business."
CASE STUDY #4
The WELLNESS BUSINESS COACH + Course Creator
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Objective: Registrations for 5-Day Challenge Launch Event, and subsequent Purchases of Digital Course Bundle priced at $2437
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Campaign Timeframe: 8 weeks
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Total Ad Spend: $81,298.08
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Total Leads: 3,259
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Cost Per Lead: $24 per lead (considering the highly niche target market and the time-investment of the entry offer, this is a solid CPL for the b2b health coaching space - for context, we've seen this go as high as $50-100 CPL)
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Cold Audience Overall Conversion Rate: 3%
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Total Sales: 95 sales
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Total Revenue: $231,515+
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ROAS: 2.8X
Bonus! Ripple Effect Results: Many of the new leads on her list converted into her subsequent promotion of a high-ticket mastermind, generating another $250k in revenue in the coming weeks after this launch - resulting in ultimately a 5.9X ROAS.
“It feels like a door opened and fresh air blew in!”
What a fabulous team you all are, I hope you know it! I felt so confident more than ever before in “selling” [my membership] like this, I’m really looking forward to seeing how this new webinar performs and how we can continue to refine it.
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I’m so excited for how insightful this one tweak makes me feel about “selling” in the future…THANK YOU all!
- E. S., current client
CASE STUDY #5
The B2B SERVICE PROVIDER
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Objective: Booked Calls for High-Ticket Done-For-You Services
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Total Ad Spend: $600 (client reached capacity and requested turning campaigns off!)
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Campaign Timeframe: 1 week
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Results: 38 Booked Calls in 7 Days of Running Ads
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Cost Per Result: $16 per Call (typical cost for booked call in this niche is usually $50-150)
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Cold Audience - Landing Page Conversion Rate: 23.3%
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Booked Clients: Closed 4 high-ticket packages (conservative 10% close rate), each with average lifetime value of $15,000
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Total Revenue: $60,000
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ROAS: 100X
CASE STUDY #6
The LIFESTYLE COACH
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Objective: High Ticket Group Coaching Program Enrollments
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Total Ad Spend: $1500
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Campaign Timeframe: 3 weeks
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Results: 52 applications received (41 accepted)
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Average Cost Per Result: $39 (which is excellent - for reference, high-level industries often see $120-250/applicant)
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Enrollments: 3 Contracts valued at $7500-9000 each, 7.3% Conversion from Cold
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Total Revenue: $24,000
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ROAS: 16X
CASE STUDY #7
The YOUTUBE INFLUENCER + Course Creator
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Objective: To create an audience specifically around this product and launch Live Promo on YouTube + Webinar to promote Low Ticket Course ($499)
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Total Ad Spend: $27,294.89
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Campaign Timeframe: 60 days
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Reach: 1,548,226
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Link Clicks: 60,098
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Cost Per Click: $0.45
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Total Waitlist Leads: 2,708 at a CPL of $3.43
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Total Live Event Leads: 4,001 at a CPL of $0.95
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Total Webinar Leads: 6,551 at a CPL of $1.56
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Total Revenue: $81,836
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Total Programs Sold: 164
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Cost Per Sale: $166.43
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ROAS: 2.99X
CASE STUDY #8
The LOCAL BUSINESS
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Services: Google Ads + Meta Ads, Optimized Organic Search + Google Business Profile, all integrated with our proprietary CRM for lead management
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Total Ad Spend (across all platforms): $3200
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Total Revenue: $20,175
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High Ticket Services: 5x $3250 average = $16,250
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Low Ticket Services: 13x $275 average = $3,575
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Upsells: 3x $150 = $350
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Net Profit: $16,975
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Overall Return On Ad Spend: 6.3X ROAS
"On a scale of 1-10, I rate you a 10!
Above and beyond my expectations!"
- Helen N.
Paid ads did their job of bringing in high-QUALITY, high-intent leads that converted to clients!”
“We increased our brand awareness and got our name in front of a whole new audience of ideal clients who are now a part of our incredible community! Our email list grew so much throughout this process...
- M.B., Mastermind Coach
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