DEJA

When I worked inside a law firm years ago, I watched something fascinating happen. My boss wasn't just running a practice. He was preparing for an exit. Every operational decision suddenly got filtered through a completely different lens: "How does this affect valuation?" Not revenue. Not marketing. Not even profit. Valuation. At the time, I didn't fully appreciate how important that distinction was. Today, after working with consulting firms, agencies, professional services

[ skip straight to the episode ] 🎙️ Listen on Apple Podcasts | 🎙️ Listen on Spotify | 📺 Watch on YouTube There’s a moment most service providers hit in their business. Everything should be working. You’ve built something real. You have clients, results, referrals. Your offer is strong. And yet, your lead flow isn’t consistent. So you start asking the question: “Do I need a funnel?” Here’s the problem: Most people don’t actually know what a funnel is. Some think it’s:

CLIENT: b2b Agency Owner + Business Coach, Course Creator & Podcaster OFFERS: A 6-12 week, self-paced course on bookkeeping, with an upsell to an evergreen high-ticket group coaching program on how to start a profitable service based business with a live support element. SUMMARY: This client already had some momentum through her weekly podcast and had been effectively marketing and selling her programs on social media platforms - so she was ready and positioned to scale si

This time of year always brings me to reflect on where we've been and where we are going. Through the years, we've had the privilege of supporting over 150 small business owners in very close proximity. We've become intimately familiar with the inner workings of these businesses, and the subtle nuances that impact their success (or impeded it - because let's be real, it hasn't all been daisies). You've likely heard me say it before - while the services we provide are primaril