DEJA
GROWTH, BY DESIGN
ABOUT DEJA
I've spent my career
on both sides of the business: how it works, and how it grows.
DEJA is a boutique growth advisory for founder-led businesses. Small on purpose, and staying that way.
Discover
What are you building, and what do you want the business to make possible for you? Your intent as the owner is the brief.
Diagnose
We look at the business model, the numbers, the customer journey, the marketing and the infrastructure behind delivery, and separate the root cause from the symptoms.
Design
We set the priorities and develop the growth model around your capacity, your pricing, your team and the clients you actually want.
Deploy
Sometimes our team builds and runs it. Sometimes your team does and we guide. Either way, someone senior stays in the decisions.
Every quarter we step back with you: what's working, what to stop, and where your next dollar and hour should go.
01
DISCOVER
Start with intent
Before we look at a single number, we want to understand what you're building. What should the business look like in three years? What do you want more of, and what are you no longer willing to carry yourself?
That answer shapes everything after it. A business designed for a founder who wants to step back looks very different from one designed for a founder who wants to double.
02
DIAGNOSE
Find the root cause
We map how the business actually works today: how clients find you, how they decide, how the work gets delivered, what it costs and what it earns. Then we look at the data instead of guessing.
For most established businesses, the findings are similar in shape and different in detail. A few referral sources carrying too much weight. A website that undersells the work. Pricing that hasn't kept up with the quality. Systems and roles that still reflect an earlier stage. And no one who can say what a new client really costs to win.
WHAT YOU GET OUT OF IT
A clear picture of where the business is constrained, and whether a marketing partner is even the right next investment.
03
DESIGN
Build the model around the business
We set priorities and design the growth model: positioning, how clients are acquired and converted, the economics, and the infrastructure that has to support it. Your capacity, your pricing, your team and the clients you want are the constraints we design within.
This includes the uncomfortable questions. Is your positioning clear to someone who has never met you? Are your prices doing you a favor? Can your team handle more demand, or will growth land on you?
WHAT YOU GET OUT OF IT
A written plan with the reasoning attached, so you can see why each choice was made.
04
DEPLOY
Implement with the right level of support
Every business needs a different mix. Depending on yours, that can include:
- Positioning and messaging a buyer understands quickly
- A website path from first visit to a booked conversation
- Paid search and social, used where the economics support it
- Follow up and CRM, so no inquiry waits or disappears
- A rhythm for the referral relationships that already send you work
- Cleaner handoffs, roles and systems behind delivery
Sometimes our team builds and runs these. Sometimes your team does, and we guide. Daniela stays in the strategy and the decisions throughout.
05
DECIDE
Step back on purpose
Every month you get a written report a person wrote, tied to inquiries, clients and revenue. Every quarter we zoom out with you on the bigger calls: pricing, capacity, hiring, and where the next dollar and hour should go.
Execution is easy. Discernment is rate. This step is why clients stay.
HOW WE WORK TOGETHER
Remote by design.
DEJA works entirely online, supporting founders wherever they call home.
Most of the work happens in writing: shared documents, recorded walkthroughs and clear monthly reports, with a small number of well-prepared calls. You get considered answers instead of another standing meeting.
BOUNDARIES
Things we won't do, even if you ask.
- Push traffic to a process we know is leaking
- Chase a platform because it's having a moment
- Report a number we can't connect to a client or a decision
- Promise a result before we've seen your numbers
Trusted by owners scaling quietly and profitably without relying on volume, virality, or constant launches.
We partner with established founder-led businesses already generating demand, but in need of a smarter, more stable way to create consistent, high-quality leads.
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