DIGITAL ADVERTISING
DEJA
DONE-FOR-YOU LEAD GENERATION
NOT YOUR TYPICAL MEDIA BUYERS
Google Ads + Meta Ads for Service-Based Businesses
If your business works, but your lead flow doesn't feel predictable, scalable, or aligned with the level you operate - we'll stabilize that for you with a digital ads ecosystem built to suit.
Trusted by service providers scaling quietly and profitably without relying on volume, virality, or constant launches.
We partner with established service-based businesses already generating demand, but in need of a smarter, more stable way to create consistent, high-quality leads.
As Featured In:
Most businesses don't have a marketing problem - they have a distribution problem.
Here's the truth not enough marketers are talking about: organic content on your newsfeed has a shelf-life, and going viral is not going to generate qualified leads for your 1:1 service.
And while the algorithm may sometimes work in your favor, organic channels don't give you control over who actually sees your content.
That’s why our work doesn’t start with campaigns.
It starts with understanding your offer and your people - so everything we create positions you as the right choice to the right people year-round, without you needing to post every day.
Ads don't replace organic marketing - they support it.
So you can finally wake up to new leads in your inbox on a regular basis, become more selective with the clients you take on, have peace of mind to do the work you love (without stressing over when the next referral might come through because you finally have a reliable lead generation system in place).
★★★★★
“Paid ads did their job of bringing in high-QUALITY, high-intent leads that converted to clients!”
AT DEJA
We help good businesses become better resourced.
Because when thoughtful business owners have access to consistent revenue, better systems, and the right support -
they make better decisions.
For their clients.
For their teams.
For their lives outside of work.
We’re not here to help you grow at all costs.
We’re here to help you have prosperity on purpose.
Our approach is human-first, and backed by real data.
Clients experience results like:
✓ A 6X ROI for a small local business selling premium services
✓ $196,000 in revenue from $4326 in ad spend for a paid virtual summit + high-ticket consulting program (that's a 57X ROAS over 8 weeks!)
✓ 38 booked calls in 7 days of running ads for a b2b service provider
In practice, this looks like:
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A client asking us to reduce ad spend because their calendar filled too quickly
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A $45K contracts generated from a $1.2K in ad spend
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A 2-week sales cycle from cold Meta traffic to a $22K service
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A business hiring ahead of schedule because demand became predictable
A full-funnel Meta Ads ecosystem (intentionally aligned to your particular service and target market) becomes a predictable source of leads for your business - whether you post today or ghost your account for a week...
MEET YOUR STRATEGIC PARTNER
I’m Daniela, artist turned empathetic advertiser and founder of DEJA.
I’ve worked behind the scenes of high-performing funnels across industries, supporting over 180 founders in close proximity and generating consistent multi-figure returns.
But more importantly, I’ve seen what doesn’t work.
I’ve watched businesses chase growth that looked good on paper but created instability, misalignment, and unnecessary complexity.
That’s why DEJA exists.
To build systems that support the business you actually want to run, not the one the industry tells you to build.
The Art of Advertising
Advertising is both art and infrastructure.
There’s a technical side: data, tracking, optimization, positioning.
And there’s a human side: storytelling, messaging, emotional connection.
Scaling a premium service isn’t about pushing harder - it's more nuanced than that.
It takes communicating with precision and aligning with the right buyers.
Let's be honest about what's actually happening.
You don’t need more ideas.
You don’t need another platform.
And you don’t need to duct-tape together another tool, funnel, or “strategy.”
At some point, growth stops being about doing more,
and starts being about doing the right things, in the right order, with the right support.
That’s where most businesses get stuck.
Not from lack of effort. From lack of clarity.
OUR VISION
We don't just run ads.
We zoom out and make decisions based on the bigger picture.
We look at the data about where your growth is coming from.
What’s worth scaling.
And what’s quietly holding you back.
Execution is easy.
Discernment is rare.
A different kind of partnership - by design.
Built for businesses that value precision, discretion, and long-term results over volume and velocity.
DEPTH, NOT VOLUME
We operate as a small, focused team on purpose.
Not because we couldn’t scale, but because the work we do requires proximity, context, and care.
You won’t be passed off to junior media buyers or managed at arm’s length.
You’ll work with experienced strategists who understand your business, your model, + your goals and make decisions accordingly.
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STRATEGY BEFORE SCALE
We don’t start with campaigns.
We start with clarity.
Every engagement begins with a deep look at your positioning, messaging, and current ecosystem - because ads only work as well as what they’re amplifying.
From there, we build systems designed to perform over time:
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Grounded in data
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Aligned with your business model
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Built to remain stable as platforms and algorithms evolve
PEOPLE OVER PROFITS
This isn’t a plug-and-play service.
It’s a working relationship.
We collaborate closely with a small number of clients we genuinely believe in, where we can contribute meaningful growth, not just incremental gains.
That means:
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Honest conversations
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Thoughtful recommendations
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Strategic guidance that considers the full picture
The goal isn’t just performance.
It’s building something that lasts.
If you’re looking for volume at the lowest cost,
there are plenty of agencies that can support that.
If you’re looking for thoughtful, strategic growth, you’ll feel the difference here.
Our role isn’t to add more complexity.
It’s to bring clarity.
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You've relied heavily on word-of-mouth referrals or organic marketing, but are ready to establish a consistent lead generation system.
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You've tried running ads independently or worked with another agency, but didn't see a return on investment - you're ready to be supported so you can get the result without having to do it yourself.
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You're looking for a partner who understands online marketing for high-ticket service-based businesses and can tailor strategies accordingly.
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You value personalized support over one-size-fits-all solutions.
Note: We work very closely with our clients and therefore have limited capacity. Book a call to confirm availability.
FREQUENTLY ANSWERED
Q: What kind of businesses do you work with?
We partner with service-based businesses that are already generating consistent revenue and have a clear sales process in place.
Our sweet spot includes both online service providers (like agencies, consultants, and digital experts) and local service providers (like home services, wellness clinics, professional services like accounting and legal firms, real estate professionals, etc.)
If you already have a great website or have traction with your organic social media and are ready to scale with ads, we’re here to help!
Q: Do I need both Meta Ads & Google Ads?
Not necessarily - but we often see the best results when they work together!
They each serve a unique function:
Meta Ads (Facebook + Instagram) are amazing for visibility, lead generation, and nurturing.
Google Ads shine when your audience is already searching for solutions.
When used together strategically, they create a high-converting full-funnel engine. We’ll guide you on what mix makes sense for your business and budget.
Q: What's the first step?
Book a consultation and complete a short application so we can learn more about your business and goals. We’ll let you know if we’re a fit - or point you in the right direction if not.
Q: What should I have in place before investing in ads?
Great question! Before running ads, you need a validated offer or in-demand service, and a way to convert interest (whether that’s through an inquiry or contact form, sales calls, direct messages, etc. - and the ability to handle an increase in leads.
We can support you in optimizing these elements, but if you’re still in the early stages or figuring out your offer, we may not be the best fit yet.
Q: What does DEJA’s team actually do for me?
We handle everything: strategy, creative direction, ad copy, campaign builds, testing, tracking, reporting, and ongoing optimization.
You stay in the loop via regular updates, but we stay in the driver’s seat so you can focus on running your business. No DIY or guesswork required.
Q: I still have questions...
Send me a DM and I'd be happy to fill in the gaps - you can find me here: @danielaejustus
Q: How much should I budget for ads?
We typically recommend starting with $1,500–$3,000/month in ad spend, depending on your goals, niche, and the platforms we’re using.
We’ll help you craft an ads strategy that aligns with your budget and ROI goals - and make sure you’re spending wisely, not wastefully.
Please Note: Your ad spend will be paid directly to the advertising platforms and is separate from management fees.
Q: I’ve run ads before and they didn’t work. Can you still help?
Yes! And we hear that a lot...
Most of our clients come to us after trying ads with mixed results or working with other agencies who didn’t deliver.
We've been working in the online advertising space exclusively for 7+ years, and if there's ONE THING we've learned it's this:
The ticket to effective campaigns that lead to more clients, raving reviews and referrals?
It's all about trust.
We'll take the time to assess whether ads are the right fit for you, and will never try to sell you on something that doesn’t make sense for you.
Your results are our results, and we’re committed to always doing our best.
© Copyrights by Daniela E. Justus Agency, LLC. All rights reserved.
This site is not a part of the Facebook™ website or Facebook™, Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. Facebook™ is a trademark of Facebook™, Inc. This site is not a part of the Thrifty Nickel™ website. Additionally, this site is NOT endorsed by Thrifty Nickel™ in any way. Thrifty Nickel™ is a trademark.
DISCLAIMER: Any sales figures or results I stated above or stated on my Facebook™ page are my personal sales figures or client results. Please understand sales and results are not guaranteed, and I’m not implying you’ll duplicate them (or do anything for that matter). I have learned what works over the years, and I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT OPT-IN to my offers OR book a strategy call.